Unfiltered Batch #007 — Tribute
A series of photos/stories that didn't make the book.
A loading dock from beyond the cart-corral.
Bill Summers, owner of Tribute Brewing Company (Eagle River, WI), parks among potential consumers as he delivers cases of beer to Trig’s grocery store in Minocqua. Breweries that decide to self-distribute deal with all the responsibilities of a dedicated distributor. However, there are additional factors they need to consider when fulfilling wholesale orders from the back of their cars, vans, or personal SUVs. Finding a place to park is just one example of the daily hustle.
Putting the “Tribute” in “self-distribute.”